“If you don’t have confidence, you’ll always find a way not to win”.
Triple bottom line
Provide marginalized sectors of society with opportunities to a fair and equitable lifestyle via sports
Provide healthy lifestyle initiatives to underprivileged individuals
Provide permanent or long-term societal reintegration opportunities linked to sports
Maximize the benefits of governmental initiatives focusing on social and economic integration
Minimize liability on governments and taxpayers resulting from social inequality and marginalization
Provide a national economic stimulus by reintegrating marginalized members of society into mainstream society and the labor force
Advocate for a fairer & healthier planet.
Use sports related activities to take people off the streets
Use “green” resources whenever possible for all initiatives