“If you don’t have confidence, you’ll always find a way not to win”.
Carl Lewis

Triple bottom line

Social realm
 Provide marginalized sectors of society with opportunities to a fair and equitable lifestyle via sports
  Provide healthy lifestyle initiatives to underprivileged individuals
  Provide permanent or long-term societal reintegration opportunities linked to sports

Economic realm
 Maximize the benefits of governmental initiatives focusing on social and economic integration
 Minimize liability on governments and taxpayers resulting from social inequality and marginalization
 Provide a national economic stimulus by reintegrating marginalized members of society into mainstream society and the labor force

Environmental realm
  Advocate for a fairer & healthier planet.
  Use sports related activities to take people off the streets
  Use “green” resources whenever possible for all initiatives